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Why we use olaplex

What makes the Olaplex system so universally beloved is that it works with all hair types and textures. As Martine Robertson, director of education at Olaplex puts it, "Olaplex is for everyone, literally. All hair goes through stress that can lead to breakage. Imagine that Olaplex is like a gym routine for your hair—the more you use it the stronger, healthier, and shinier it will be." Natural, colored, fine, full—even extensions—all hair types benefit from the treatment.

Hair extensions artist Violet Teriti swears by Olaplex for keeping clients' extensions pristine. "After three to four months wearing the extensions and treating their hair with Olaplex, the clients see fantastic results," she says. "The extensions always stay shiny and healthy, allowing them to reuse the hair over a year." Teriti also uses Olaplex personally, once or twice per week, crediting the product for keeping her natural hair strong, healthy, and growing, even while wearing extensions.


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